Privacy Policy

Effective Date: 27/03/2026

Last Updated: 05/07/2026

First Super Car Rental LLC (“First Super Car Rental,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose, transfer, and otherwise process information when you visit or use our website, firstsupercarrental.com, use our mobile application, contact us, submit a booking request, sign or interact with rental-related forms, or use any of our vehicle rental services.

This Privacy Policy applies to our website, mobile application, booking forms, WhatsApp communications, phone calls, emails, social media inquiries, payment links, vehicle rental services, delivery and collection processes, customer support, and post-rental administration.

By using our website, mobile application, submitting an inquiry or booking request, signing a rental agreement, or using our services, you acknowledge that your personal data may be processed as described in this Privacy Policy.

1. Who We Are

Business Name: First Super Car Rental LLC

Website: firstsupercarrental.com

Email: info@firstsupercarrental.com

Phone: +971 502808780

Address: Azizi Riviera 46 Shop 26 - Dubai - United Arab Emirates

2. Leniqo Platform and Recovery Partner

For certain no-deposit, low-deposit, payment authorization, risk assessment, rental validation, post-rental charge handling, recovery, enforcement, and related administrative purposes, we may work with Leniqo Limited and/or its affiliates, operational entities, staff, professional advisers, legal representatives, recovery providers, collection agencies, and authorized operational entities.

Leniqo Limited
Company Registration No. 802949
The Black Church, St. Mary’s Place, Dublin 7, Ireland (D07 P4AX)
Email: privacy@leniqo.com

Where applicable, First Super Car Rental LLC and Leniqo may each act as independent data controllers for their own processing purposes. This means each party may independently determine why and how certain personal data is processed for its respective business, operational, legal, fraud-prevention, risk, payment, recovery, and enforcement purposes. No joint controllership or processor relationship is created unless expressly agreed in writing.

3. Information We Collect

We may collect personal information that you provide directly to us when you use our website, mobile application, contact us, submit an inquiry, request a booking, sign rental documents, or use our services. This may include:

Full name
Email address
Phone number and WhatsApp number
Residential address or other address information
Preferred vehicle, rental dates, booking details, and service preferences
Messages, inquiries, call notes, emails, WhatsApp messages, SMS messages, and platform interactions
Passport details, Emirates ID details, driving licence details, visa details, residency documents, and other identity or verification documents
Driver information, additional driver details, rental eligibility information, and related approval information
Payment data, card authorization status, payment links, transaction records, unpaid balances, deposit details, account status, and payment discipline information
Vehicle handover and return records, inspection reports, checkout forms, damage documentation, photographs, videos, signatures, and expert findings
Traffic fines, Salik, Darb, tolls, parking charges, impound-related costs, mileage information, fuel records, vehicle usage records, and location-related vehicle records where lawful and relevant
Accident reports, police reports, incident records, insurance records, claim information, damage assessments, repair costs, and recovery-related records
Any other information reasonably necessary for booking validation, rental administration, payment collection, dispute handling, legal compliance, fraud prevention, recovery, enforcement, or defence of claims

We may also collect technical and usage information automatically when you visit our website or use our mobile application, such as:

IP address
Browser type and version
Device type, device identifiers, operating system, and app version
Pages visited, buttons clicked, forms submitted, and app interactions
Date and time of access
Referring website, campaign source, or marketing channel
Approximate location derived from IP address or device settings, where applicable
Cookie identifiers, analytics identifiers, and advertising identifiers where permitted

4. How We Collect Your Information

We may collect information when you:

Visit or use our website
Download, access, or use our mobile application
Create an account or submit a booking request
Fill out a contact form
Contact us by phone, email, WhatsApp, SMS, social media, or any other communication channel
Send us documents for rental verification
Sign or interact with rental agreements, consent forms, addendums, inspection forms, or payment forms
Use a rented vehicle or interact with our delivery, handover, collection, inspection, or customer support process
Make or attempt to make a payment, payment authorization, deposit, or card-on-file arrangement
Interact with our marketing, advertisements, newsletters, promotions, or social media content

We may also receive information from third parties where lawful and relevant, including payment providers, verification partners, insurance providers, traffic authorities, toll systems, parking operators, recovery providers, collection agencies, legal advisers, courts, government bodies, platform providers, analytics providers, advertising platforms, and Leniqo.

5. How We Use Your Information

We may use your information for the following purposes:

Responding to inquiries and customer messages
Processing, validating, approving, confirming, managing, or cancelling booking requests
Creating and managing customer accounts in our website or mobile application
Confirming rental details, delivery, collection, handover, and return arrangements
Verifying identity, driving eligibility, age, licence validity, residency status, and supporting documents
Managing rental agreements, consent forms, addendums, inspection records, and related rental documents
Processing payments, deposits, payment authorizations, card-on-file arrangements, refunds, chargebacks, unpaid balances, and post-rental charges
Administering no-deposit or low-deposit rental options, risk checks, payment monitoring, and recovery support
Calculating, validating, charging, or recovering rental charges, extensions, extra mileage, fuel charges, Salik, Darb, parking fees, fines, damage charges, repair costs, administrative fees, recovery costs, and legal escalation charges where applicable
Managing accidents, breakdowns, insurance claims, police reports, incident investigations, damage assessments, and dispute resolution
Preventing fraud, misuse, false documentation, unauthorized use, payment default, and other rental-related risks
Generating or using internal trust scores, risk assessments, exposure calculations, pricing administration, fee monitoring, and payment discipline indicators
Communicating with you about your inquiry, booking, rental, payment, account, app usage, support case, dispute, or legal matter
Sending service-related updates, reminders, notifications, and administrative messages
Sending promotional offers, newsletters, or marketing communications where permitted or where you have chosen to receive them
Improving our website, mobile application, services, fleet presentation, customer experience, analytics, and business operations
Complying with legal, regulatory, tax, accounting, insurance, law-enforcement, and court-related obligations
Preserving evidence, enforcing agreements, recovering amounts owed, defending legal claims, and protecting our business rights

6. Legal Basis for Processing

Where applicable under data protection laws, we may process your personal data on one or more of the following legal grounds:

Contractual necessity: to respond to booking requests, provide rental services, manage accounts, verify eligibility, process payments, and administer rental agreements
Consent: where you have provided consent, including for certain communications, document sharing, payment authorization, app permissions, or optional marketing
Legal obligations: to comply with laws, regulations, police requirements, court orders, tax obligations, accounting requirements, insurance obligations, and official requests
Legitimate interests: to operate and improve our business, prevent fraud, assess risk, protect vehicles and customers, manage disputes, recover debts, enforce agreements, and defend legal claims

7. Personal Data Authorization for Leniqo and Recovery Purposes

Where relevant to a rental, no-deposit option, low-deposit option, payment issue, unpaid balance, incident, breach, dispute, fraud concern, recovery process, enforcement process, or legal claim, you authorize and instruct First Super Car Rental LLC to disclose relevant personal data and case-related information to Leniqo and authorize Leniqo to collect, receive, store, use, analyze, transfer, and otherwise process such information for the purposes described in this Privacy Policy and any applicable agreement or consent form.

Such information may include, where relevant:

Full name and contact details
Residential address and other address information
Passport, Emirates ID, driving licence, visa, residency, and related identity documents
Rental contract details, booking details, vehicle details, booking history, and account status
Deposit details, payment data, unpaid balances, card authorization information, and payment discipline information
Incident reports, inspection reports, damage documentation, photographs, videos, and expert findings
Communication history, calls, emails, WhatsApp messages, SMS messages, and platform interactions relating to the rental or recovery process
Traffic fines, tolls, vehicle location-related records, mileage information, and usage data where lawful, available, and relevant
Internal risk indicators, fraud signals, trust assessments, and payment discipline history
Any other information reasonably necessary for validation, recovery, enforcement, legal proceedings, evidence preservation, fraud prevention, or defence of claims

8. Trust Score and Risk Evaluation

We, Leniqo, and/or relevant service providers may generate or use an internal trust score, risk profile, exposure calculation, or comparable internal assessment in relation to a customer, rental request, payment authorization, no-deposit option, low-deposit option, rental behavior, payment discipline, fraud risk, or recovery risk.

Such internal assessments are used for commercial risk management, fraud prevention, rental approval, operational support, payment monitoring, recovery prioritization, and enforcement purposes. They are not intended to be consumer credit scores, are not shared with credit bureaus unless required or permitted by applicable law, and do not constitute regulated credit reporting. Where human review is required by applicable law, final adverse decisions will not be based solely on automated processing.

9. Sharing of Information

We do not sell your personal information. We may share your information only where necessary or lawful with:

Leniqo, its affiliates, operational entities, platform providers, recovery providers, collection agencies, and authorized representatives
Website hosting, app hosting, cloud storage, technical support, and IT service providers
Payment processors, card processors, banks, payment-link providers, financing partners, installment providers, and payment gateway providers
Communication platforms such as WhatsApp, SMS providers, phone systems, email service providers, and customer support tools
Analytics, advertising, marketing, search engine, and social media platforms, where used
Insurance companies, claims handlers, repair centers, towing providers, inspection experts, and vehicle service providers
Traffic authorities, toll operators, parking operators, police, courts, regulators, government authorities, and law-enforcement bodies
Legal advisers, auditors, accountants, consultants, translators, professional advisers, and dispute-resolution providers
Debt recovery providers, collection agencies, enforcement bodies, and courts including DIFC Courts or Dubai Courts where relevant
Business partners, affiliates, or successors in the event of business restructuring, sale, transfer, merger, or similar corporate event, where lawful

10. Payments, Card Authorization, and Tokenization

Where online payments, payment links, card payments, payment authorizations, no-deposit rentals, low-deposit rentals, financing options, installment options, or third-party payment services are offered, payment-related information may be processed by external payment providers, banks, payment gateways, card processors, or financing partners.

Card details may be securely tokenized by licensed and PCI-DSS compliant payment service providers. We do not intend to store full raw card details directly on our website or mobile application. However, we may retain transaction records, authorization references, payment status, unpaid balance records, charge history, invoices, and related customer service or legal records where necessary.

If you use a third-party payment, card authorization, bank transfer, payment link, financing, installment, or recovery-related service, your information may also be subject to that provider’s own terms and privacy policy.

11. WhatsApp, Social Media, External Links, and Third-Party Platforms

Our website and mobile application may include links, buttons, integrations, embedded content, or communication tools connected to WhatsApp, Instagram, Facebook, TikTok, Google Maps, Apple Maps, payment platforms, review platforms, analytics tools, advertising platforms, and other third-party services.

If you click those links, communicate through those platforms, or interact with those services, your information may be processed by those third parties under their own privacy policies and terms. We are not responsible for the privacy practices, availability, security, policies, or content of third-party websites, platforms, or services.

12. Cookies, Tracking Technologies, and App Analytics

Our website and mobile application may use cookies, pixels, SDKs, tags, local storage, analytics tools, advertising tools, and similar technologies to improve functionality, analyze traffic, measure campaigns, remember preferences, enhance user experience, detect fraud, and support marketing.

These technologies may include:

Essential cookies or app technologies required for functionality and security
Performance and analytics cookies or SDKs
Advertising and marketing cookies, pixels, or identifiers where applicable
Preference cookies or local storage used to remember settings
Fraud-prevention, security, and abuse-detection technologies

You can control or disable cookies through your browser settings. You may also manage app permissions and advertising identifiers through your device settings. If you block certain cookies, identifiers, or permissions, some website or app features may not work properly.

13. Marketing Communications

Where permitted by law, we may send you marketing communications, promotional offers, fleet updates, seasonal offers, or service information by email, WhatsApp, SMS, phone, app notification, or social media. You may opt out of marketing communications at any time by following the unsubscribe instructions where available or by contacting us.

Even if you opt out of marketing, we may still send service-related, transactional, legal, payment, account, booking, or rental-related messages where necessary.

14. International Data Transfers

Your information may be processed, stored, or transferred in countries other than the country where you are located, including the United Arab Emirates, Ireland, the European Union, and other countries where our service providers, payment providers, cloud providers, communication tools, recovery providers, legal advisers, or operational partners are located.

Where required by applicable law, we take reasonable steps to ensure appropriate safeguards are in place for such transfers, including contractual protections and operational security measures.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including customer service, booking administration, rental performance, payment processing, account management, legal compliance, tax and accounting records, insurance records, dispute resolution, fraud prevention, recovery, enforcement, legal claims, and business operations.

Personal data may be retained for the duration of the rental relationship, for the duration of any open claim, recovery action, dispute, investigation, or legal proceeding, for the applicable statutory limitation period under relevant law, and for as long as reasonably necessary for fraud prevention, audit, evidence preservation, enforcement, legal defence, or regulatory compliance.

16. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction. These measures may include access controls, secure systems, service provider due diligence, limited access, and operational security procedures.

However, no method of transmission over the internet, mobile networks, messaging platforms, or electronic storage is completely secure, and we cannot guarantee absolute security.

17. Your Rights

Depending on the laws that apply to you, you may have rights regarding your personal information, including the right to:

Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion of your data, where applicable
Object to or restrict certain processing
Withdraw consent where processing is based on consent
Request a copy of your data, where applicable
Complain to a relevant data protection authority, where applicable

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding to your request.

Please note that your rights may be limited, restricted, deferred, or refused where permitted by applicable law, including where processing is necessary for fraud prevention, rental administration, contractual compliance, payment collection, debt recovery, enforcement, legal claims, regulatory compliance, evidence preservation, public interest, or the rights and freedoms of others.

18. Priority of Legal Claims and Enforcement Processing

Where data is processed for fraud investigation, recovery, legal proceedings, enforcement, payment collection, vehicle protection, dispute handling, evidence preservation, or defence of claims, such processing may take precedence over deletion, objection, or restriction requests to the extent permitted by applicable law.

19. Children’s Privacy

Our website, mobile application, and vehicle rental services are not intended for children, and we do not knowingly collect personal information from children without appropriate authorization. If you believe that a child has provided personal data through our website, mobile application, or communication channels, please contact us so we can take appropriate action.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, mobile application, services, legal requirements, rental processes, technology, payment providers, Leniqo-related processing, or business practices. Any updated version will be posted on this page with a revised effective date or last updated date.

Continued use of our website, mobile application, communication channels, or services after an updated Privacy Policy is posted means that you acknowledge the updated Privacy Policy.

21. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

First Super Car Rental LLC
Email: info@firstsupercarrental.com
Phone: +971 502808780
Address: Azizi Riviera 46 Shop 26 - Dubai - United Arab Emirates